Digital criminals are hacking more people than ever using passwords that are simply too easy to guess. So if your password is “password”, your cat’s name, or anything close, it’s time for a change. But change it to what? Research from the National Cyber Security Centre shows that the strongest passwords are made up of three random words. Words with nothing in common, yet easy to remember. Like… Creative platform: A simple but strong password you can remember. Agency: M&C Saatchi | Creative Lead: Guy Bradbury | Director: Luc Schurgers | Role: CD

We didn’t want to put words in your mouth, so we built a visual word generator instead. Three random images. You turn them into three words only you would choose, creating a stronger, more personal password.