Miller Genuine Draft is a beer brand built on creating exceptional experiences. We gave them a global platform, Customised for the Night, designed to help beer drinkers stand out after dark. Teaming up with streetwear icon Jeff Staple, we explored how the culture of customisation is shaping nightlife around the world. The platform empowered local artists globally to create truly original experiences, expressed through unique, custom-made night-style wear. Creative platform: Customised for the Night Agency: Adam&Eve DDB | CD: Nathanael Potter | Role: Senior Creative / Art Director