Believe it or not, fashion is a big deal for M&S. They even have their own high-quality fashion label, although not many people know about it. With a huge range of modern, genuinely good-looking Christmas jumpers, we set out to break the tired tradition of wearing the ugliest jumper possible. The result was a high-energy, unapologetically untraditional Christmas ad, showcasing 50 jumpers from the range, all set to the sound of House of Pain’s Jump Around. Agency: ODD | CD: Nick Stickland | Director: Jake Nava | Role: Senior Creative / AD