Using Netflix’s Black Mirror as a lens on near-future scenarios where technology is either indispensable or actively harmful, we tapped into a growing uncertainty about what’s real anymore. We ran a fake scare campaign built on unsettling headlines that deliberately blurred the line between reality and fiction, teasing the upcoming season. To make it feel even more tangible, we handed out branded webcam covers, giving people an uneasy sense of being watched. Creative Platform: The worst is yet to come. Agency: The Martin Agency | CD: Dan Fisher | Role: Senior Creative / AD