With only a handful of stores in the UK, Dunkin’ Donuts had one simple brief: make us famous. We did exactly that by hijacking the London Marathon with the Marathon Motivator – a motivational device that dangled a giant donut in front of runners to keep them moving. The device was “discovered” in Dunkin’ Donuts’ archives and presented as a forgotten invention from the 1980s. Of course, that was just our very fake backstory. Creative Platform: Dunkin Donuts is the fuel that keeps you going. Agency: The Martin Agency | CD: Dan Fisher | Director: Richard Hunter | Role: Senior Creative / AD