Barclays Bank isn’t exactly known for being playful. But to their credit, they take customer service seriously. We extended that customer-first mindset to YouTube by building a Rube Goldberg–style machine that automatically skipped Barclays’ own pre-roll ad, so viewers didn’t have to lift a finger. That’s what we call great service. Agency: The Martin Agency | CD: Dan Fisher | Director: Bob Partington | Role: Senior Creative / AD